While Search Engine Optimization (SEO) is a complex and ever-changing topic thanks in large part to the evolution of search engine algorithms, fortunately, there remains a number of fundamentals that consistently produce positive results.
On‐page SEO today is less about gaming the system and more about providing quality content. Your primary aim should be to fulfill search intent and give searchers what they want and are looking for. That’s the most important step. If you don’t pull that off, no amount of “optimization” will help you rank.