How your slow website is HURTING your business

Page Speed Matters!

“I love standing in long ques and waiting and waiting and waiting…”

Said no one ever.

The same goes for your website’s load speeds. No one likes to wait for a website to load.

Long loading times impact how quickly people give up and leave your site, and legend says is one of the leading causes of people getting angry at phones, hurtling them across public spaces and vehemently cursing their internet providers.

 It doesn’t matter how wonderful your website is, if it’s slow, people are going to LEAVE.

The Proof is in the Pudding…

Google recently conducted a really interesting test to discover whether people found a slow website frustrating or not.

Spoiler alert: no one was impressed.

How fast is your website?

Submit your site to find out how well your website scores

Website speed test

A slow website isn’t an option anymore…

The less interactive a site becomes, the more likely users are to simply click away to a competitor’s site.

Amazon did a study that found every second users had to wait for a page to load cost them 1% in sales. That’s HUGE!

While not on the same insane scale as Amazon, every second users have to wait for a page to load on your website, the number of people that will simply click away increases exponentially. And this is why need your website to load fast.

Top 4 tips on How to Speed Up Your Website
& Increase Revenue

Want people to find you on Google?
You’d better be quick!

Page speed is also a critical factor when it comes to ranking your website higher on Google’s search engine results.

Google has also placed a special emphasis on the mobile speed as a ranking factor in their mobile search results.

If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page. It’s no secret that the top 10 results will generate the majority of clicks and that the vast majority of search engine users simply won’t click to the second page.

Studies have proven that  there is a huge correlation between average page load speed and being more visible in Google’s search results and top-ranking positions on Google all have the same thing in common:

Fast page speeds on their websites.

This means that focusing on page speed is critical to having a successful company and a website that converts.

What causes a page to load slowly?

If you are wondering what could cause your website to load slowly, here are 7 Factors that will slow your website down:

  1. Overly large and uncompressed images
  2. poorly-designed coding
  3. Slow Web Hosting
  4. Too many plugins
  5. An outdated website
  6. Not Making Use of data compression
  7. Not Making Use of a content delivery network (CDN)

How to diagnose your desktop and mobile site speed

Knowing that slow websites kill conversions is just the beginning.

Acknowledging that your site might have some underlying issues that you can’t see on the surface is the first step to speeding up your site.

While most sites will be running slowly due to large images that are taking up too much space, that’s not always the case for every website.

How fast is your website?

Submit your site to find out how well your website scores

Website speed test

Submit your website above to receive a report with insights from Google which will tell you everything you need to know about your site and what might be hindering its performance.

Here is an example report:

The above report only scored a total of 25/100 for desktop and 28/100 for mobile devices.

That’s really not good.

Google’s speed test works with a green light system:

  • A score highlighted in red requires urgent attention
  • A score highlighted in orange is slow and still requires speed optimization
  • A score highlighted in green indicates a quick site that is loading fast

3 Ways to Improve your Page Speed Today:

If you want your website to perform at its best; drive more traffic, increase conversions and bring in more revenue, you need your website to be quick.

Getting a fast website page speed can be a complex and involved process. Fortunately, there are some basics that alone could go a long way in reducing those pesky load times.

Here are the top five ways you can speed up your site improve your user engagement and search engine rankings in Google:


Compress your images and limit their resolution

The biggest cause of slow pages and low scores is large images.

Depending on the content of your website, you generally really don’t need images with a high resolution.

It’s also essential that you compress your images so that they load quickly. You can save an whopping 50% or more on average image size by using simple compression tools.

One of our favourite image compression tools is

If you’re using WordPress, we can highly recommend using either tinypng’s free plugin or WP Smush Image Compression and Optimization

WP Smush has a lot of excellent features for free and will allow you to smush images automatically just by adding the plugin. It will also scan your media library on WordPress and detect images that it can compress.

2. Use browser caching

Store files locally for speedy retrieval 

Browser caching is another tool that can make a big impact with relatively little effort when it comes to page speed.

Caching means placing something in storage in case it may come in useful later (e.g. a weapons cache). When you visit a website, your browser takes pieces of the page and stores them on your computer’s hard drive.

Browser caching works by “remembering” the previously-loaded resources so that it doesn’t have to reload them upon every single visit. When a website visitor travels to a new page on your site, all of your data, like logos and footers, won’t need to load again.

This will result in a big increase in speed when people land on your site.

Pro tip: Just be sure to back up your website properly before starting the process as it could cause things to break if you’re unfamiliar with the process.

W3 Total Cache is an excellent plugin for WordPress sites and with over one million active installs it is one of the most popular caching plugins available.

If your website runs on an different framework, we would recommend speaking to your web developer, hosting company or contact our web development team to find out what are the best options available to you.

3. Minify your HTML

Take out the empty spaces

Minimizing the space that your website’s coding takes up is another big factor speeding up your website’s page load speed.

Minification improves page speed because the process reduces file-sizes – removing comments and unnecessary white-spaces so your website loads faster.

W3 Total Cache also has minification abilities which can save you up to 80% of bandwidth, potentially giving you a massive speed boost.



In Conclusion…

If working on speeding up your website might seem like a bit of a hassle, pay attention to how long it takes you to get frustrated when waiting for a page to load. Just like the people in Googles mobile speed test video at the start of this article, no one likes to have to wait.

When it comes to driving conversions on your site, speed will always play a big role.

People don’t want to wait 10 seconds for your site to load when they can click back to Google and select the next result. And Google is all about providing a good user experience. So if your site is too slow, and Google sees people bouncing, they will drop you in their search results.

It is absolutely essential that your website performs as quickly as possible, and that you diagnose what is slowing you down.

Is it images, page elements, too much text, bad coding, or all of the above that’s causing the delay?

Tests like Google’s PageSpeed Insights are invaluable tools in understanding what your next steps are. Find out how your website performs by submitting your website here:

How fast is your website?

Submit your site to find out how well your website scores

Website speed test

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Rebel Zoom

Digital Specialists

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    Made with love in sunny Cape Town – connected to the world.