Online marketing is all about optimising your website to achieve better search engine rankings for online content. With mobile devices becoming constantly more popular, it has become increasingly vitally important you ensure that your business’s website is mobile friendly so that you do not miss out on a potentially significant chunk of traffic. The importance of optimizing your website with mobile users in mind really cannot be understated.

Why mobile optimization is so important:

1. User Experience

With mobile search volume dwarfing desktop queries, mobile devices have largely overtaken desktops, becoming the primary device by which people access the internet. Most people prefer their smart phones rather than desktop computers as they’re more user-friendly, convenient and can be accessed from pretty much anywhere. If your website is not responsive or properly user-friendly, you’re practically guaranteed to be losing traffic and customers.

2. Consistency

Have a beautiful website? Great. Does it work well on mobile? If not, then you could be turning users off when they visit your mobile site expecting the same  easy-to-use navigation system with good graphics and content, only to struggle because your site isn’t responsive.

3. Mobile Revolution

Mobile phones have completely revolutionised the way we do business, shop, bank, and communicate with people around the world. With Technology that is growing and growing, the world has become a much smaller place. The same can be said for how companies communicate with their clients and business interactions. Take advantage of this trend: keep users engaged with a website that invites them to stay a little longer, and enjoy an improved engagement rate and better conversions.

4. Copy Length

Today, people want easy and quick access to information. Having a mobile-optimized website will make it convenient for visitors to make quick and informed decisions.

5. Readability

No one wants to read massive chunks of writing. What might not look like a lot of content when viewed from your desktop, can quickly appear to be very dense when viewed from a mobile device.

To grab attention of your customers, it is often better to use small bites of information, bullet points and headlines. Help users to convert:  give them  user-friendly options to purchase online or content you. The first four seconds need to grab your user’s attention if you’d like to engage them more.

6. Clearly segmented content

Many people look up information on the fly. They want answers now. And they don’t have time to hunt for information. Mobile devices have smaller screens, which show less information and so require more concise data.

Use headings that clearly break up content to make it easy for people to find what they’re looking for quickly and easily – these days, no one has the time or patience to hunt around search on small screen looking for answers.

If your website can’t produce the goods clearly and quickly, you could stand to lose another customer.

7. Call to Action

Mobile content needs to be punchy, succinct and to the point. It needs to hit home within the first few seconds. It needs a strong and clear call to action. Help users make quick decisions and you’ll quickly see a better engagement rate.