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PIXEL

rule 7

Take advantage of the Rule of 7 though
the power of Facebook Retargeting

Expose new visitors to your brand and site, warm them up to buy & boost massively your sales.

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Two main retargeting platforms online:

  • Facebook remarketing
  • Google display network retargeting

We’re going to be focusing on Facebook because it is more versatile and tends to get better results, particularly for local businesses. However, the Google display network can also be very powerful and effective at remarketing to your audience.

How does it work?

A small, unobtrusive piece of code is installed on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Facebook Retargeting for Groupon fb retargeting journey

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

Case study: Why is retargeting so effective?

Here is a personal story that I can share to show you how retargeting can be effective. I’m in the market for a new casual watch as my current watch is getting worn out. A few weeks ago I was searching Google for a black watch with a black leather band. I looked at a few websites, saw a few watches that piqued my interest, but was just busy at the time and didn’t end up purchasing anything at that moment. Technically, I was window shopping, as I wasn’t 100% sure which type of watch I wanted, how much I wanted to spend, and which brand I wanted to buy from.

A few days later, I started seeing these ads on Facebook:

Facebook Retargeting for Groupon fb retargeting example

This is one of the brands whose website I landed on when I was doing my search. I couldn’t tell you at the time of my search which brands I looked at, because I was quickly looking through several websites that I found on Google.

However, this particular brand is using retargeting, putting their product front and center on my Facebook feed, which has made me click their ad several times to check out their watches.

This is exactly how retargeting is designed to work. By showing the right ads to the right people time and time again, your brand gains more recognition and brings window shoppers like myself back by being ‘top of mind’.

Now imagine how powerful this would be for you marketing efforts.

You’re already doing so much hard work to get people to hear about you and return to your website. Why not take advantage of these visitors and start marketing to them, warming them up to you and your brand, while massively increasing the likelihood of them actually making a sale.

Next Steps

Next Steps:

Get 90% off our usual remarketing setup!

Pay only $50 today in exchange for a recommendation or referral.

What’s included:

  • Connect your Facebook Business Page to the Facebook business Account Manager
  • Create Facebook tracking pixel
  • Optimize Facebook pixel settings
  • Set up Google Tag Manager for your website profile
  • Connect website with Google Tag Manager
  • Install Facebook pixel
  • Optimize Facebook pixel
  • Audience creation:
    • Visitors to specific website landing page (x2)
    • Visitors to website in last 30/90 days
    • Activity-based Custom Audience

Facebook retargeting order form

Do you already have a Facebook Page set up for your business?

In order to install the Facebook remarketing pixel, you will need a Facebook business page. Would you like us to set one up for you?

Do you already have a Google/ gmail account created that can be used for your business' website that you can give us access to?

Anthea May  Facebook Retargeting for Groupon anthea fb

Anthea May

Founder & Digital Marketing Specialist

Connecting people though the power of search & digital marketing.